The Rise of Brand Influencers

It’s a new term that has taken the marketing world by storm – the social influencer.  Find out what influencers actually are, how you can find them, and we dish out our opinion on whether they’re really worth it.

How to create a strong brand identity

Brand identity is a big topic, and to do it full justice would certainly take more than one blog! Here, we explore the key elements of building a strong brand identity, and what you need to do to ensure your company reaches the right people in a competitive marketplace.

The Evolution of PR

Public Relations has a long and fascinating history. While the origin of PR is in question, industry experts would agree that the evolution of PR is full of remarkable examples of individuals, businesses, and governments using public relations to disseminate their message to the people.

What to Do in a PR Crisis

No matter how careful and calculated your organisation may be, there’s no way of completely eliminating the possibility of a PR disaster. So, like any other business risk, the possibility should be planned and prepared for in the most comprehensive way possible.