Marketing Automation platforms can boost your ROI.
It’s no spoiler that the future will be faster, more digital, and even more interactive. Cue the increasing importance of marketing automation for your business.
What is Marketing Automation?
Marketing Automation platforms apply automated solutions to sales and marketing processes. This results in more streamlined and effective marketing across multiple channels. Not only can they remove the guesswork and extensive manual effort often required to manage multiple platforms individually, but they also allow for personalised marketing to consumers based on their online behaviour.
A simple marketing automation setup might include:
- activating email workflows dependent on where consumers land on your website
- integrating your digital strategy (social, PPC and eDM campaigns)
- lead scoring, reporting and projection
- and most importantly, leveraging all of this information for optimum results
What are the benefits of Marketing Automation?
Marketing Automation solutions are an effective and efficient way for businesses to integrate customers, campaigns and data into one system. A key benefit to using this platform is that its features are designed to plan, coordinate, manage and measure all of an organisation’s marketing campaigns, both online and offline.
Using our automated marketing CRM, Fuse Agency can help you better understand your customers and clients, and subsequently develop powerful and strategic marketing campaigns to help achieve your business goals.
Find out more about our Marketing Automation Platform – SharpSpring