Do you have a great idea for a business venture but are a bit stuck on how you can turn this vision into a successful business? Starting up a business is a lot of work and while it is an exciting time, it can also be very daunting. With so many things to consider, including the business’ location, finances, employees and legal requirements, it’s important that you plan properly to give your business a direction and prepare for all the challenges you are set to face.

Here are a few things to consider before you set up shop!

What is your business’ name?

Naming a business can be frustrating and overwhelming. Do you want an abstract name or one that is informative and instantly conveys what your business offers to your consumers? No matter which option you decide on, a business name should be bold and punchy whilst also conveying the uniqueness of your brand. Start off by brainstorming a list of names or if you’re stuck, look to brand specialists like us at Fuse Agency for help! This type of thing is our bread and butter!

Have you developed a business plan?

A business plan is a formal document that sets out your business’ goals and objectives. It can include anything from your marketing analysis, operations plan, management plan and financial plan. As your business plan will guide the success of your business, it’s important that you regularly review it and keep it up-to-date.

Have you developed a marketing plan?

A good marketing plan is a strategic document that helps you to analyse your competitive landscape, identify your target audience and find your business’ competitive advantage and unique selling point in order to assist you in developing an effective strategy that will make your brand stand out from the crowd. A marketing plan is also essential to ensuring your business stays focused on meeting your specific marketing goals and objectives. Although a marketing plan can take a lot of time, energy, research and commitment, it is an extremely valuable tool that is crucial to the success of any business.

Looking for some help developing your marketing plan or strategy? Fuse Agency offers brand strategy workshops where we help a business identify their goals, markets, branding and everything in-between. The core objective of our strategy workshops is to provide businesses with a marketing strategy to provide long-term planning for the future and to guide your business’ focus and strategy. The process will help us build a strong understanding of your business, determine what stage your business is at and where you want it to be, identify marketing opportunities, and develop a step-by-step plan to achieve your objectives. We then formulate a comprehensive marketing strategy for your business that includes an action plan, designated roles and responsibilities, and estimated budgets and timeframes to keep you on track in meeting your goals.

Will your business be online?

With more and more consumers browsing the web every day shopping for products and services that they can find online, there is no denying that your business can benefit from having an online presence. The internet offers no boundaries to how many people you can reach and an online business can help you develop a much wider customer base as a result, thereby driving your sales through the roof. Unfortunately, developing a website is not as easy as clicking a few buttons. There is a lot of work and thought that goes into creating a website, from what makes an impactful design as well as offers a great user experience, to strategic search engine optimisation (SEO) and ongoing search engine management (SEM) strategies.

The Fuse Agency team are experts at helping businesses of all sizes execute an online strategy, drive traffic and sales to websites as well as establishing brand loyalty and brand awareness. When we develop a website, we build the structure using a content management system (CMS), ensure the design is user-friendly and responsive for mobile compatibility, integrate Google Analytics, event platforms, social media channels, video content, and any other additional functionality required including bookings, ordering or eCommerce capabilities, then we test all pages to ensure everything is working as it should, and then finally launch the brand new website. For clients looking to manage their website themselves, we can also provide CMS training and can work with you to help you drive traffic to your website through SEO and pay-per-click (PPC) advertising campaigns. Or, if your website has already been developed, we can also offer a comprehensive review of your digital presence from your website and SEO/SEM endeavours to your social media presence and provide recommendations on how you can improve your digital strategy. We put in the hard yards to help our clients achieve their desired results.

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About Fuse Agency
Fuse Agency is a full-service agency that can assist your business with anything from design, marketing strategy, web development, digital strategy, content marketing and public relations. If you are looking for assistance on developing your marketing strategy, carrying out strategic marketing activities (both digital and traditional) or growing your business and sales, then give the team at Fuse Agency a call on 3198 4890 today to find out how we can help you. We look forward to hearing from you!