Port to Port: MTB
Port to Port: MTB
21 June 2017:
It’s a wrap on another hugely successful Port to Port Mountain Bike (MTB) event, and for the third consecutive year we worked on the all the design pieces, from posters, print advertisements, and billboards to digital assets including social tiles and a Flow Website takeover, as well as merchandise including the Rider’s jersey, finisher’s medal, novelty cheques, and a beautiful 32-page Rider’s Guide magazine. This year we also executed digital and social campaigns designed to drive registrations.
You can see some shots of the collateral we did below.
You can visit the Port to Port website by clicking, here!
“We undertook a digital campaign with Fuse for our Port to Port MTB event this year to compliment our traditional media advertising. The campaign was very effective and Fuse worked hard to refine the campaign weekly to maximise the impact and reach. The end result was a solid growth in rider registration numbers and another really successful event!” ~ Jason Dover
10 October 2016:
The Port to Port MTB is an international mountain bike stage race which takes place in Newcastle every May, and is the sister event to Australia’s number one stage MTB event, the Cape to Cape MTB in South-West WA.
Port to Port 2016 saw Fuse Agency deliver all creative and design work for the 3rd consecutive year, and with the event recently wrapped we were thrilled to see the race has continued to grow since it’s 2013 inception, with more riders than ever this year. Numbers were up, with a massive 40% increase on 2015, and the strongest looking elite field since the event’s launch, especially amongst the women.
Beginning at the idyllic Nelson Bay Marina, riders endure (err, enjoy) four days of sandy tracks, fire trails, testing hill climbs, fast single tracks and steep descents that take in the spectacular Hunter Valley and Newcastle Region … and 220km.
This year Fuse created all the usual pieces from posters, print advertisements, and billboards to digital assets including social tiles and a Flow Website takeover, as well as merchandise including the Rider’s jersey, finisher’s medal, novelty cheques, and a 20-page Port to Port Rider’s Guide magazine.