V8 Supercars: Perth SuperSprint

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V8 Supercars: Perth SuperSprint

The Client

The V8 Supercars Perth SuperSprint is an annual motor racing event which takes place at Barbagallo Raceway in Wanneroo, Western Australia. The event is staged over a three-day weekend from Friday to Sunday hosting a series of races and qualifying rounds to decide the grid positions (starting positions) for two 60km races and the grand finale, a 200km race.

Fuse Agency was tasked with delivering a large portfolio of designs and marketing collateral in the lead up to the big event which took place at Barbagallo Raceway from May 6 – May 8, 2016. Tickets available. We also created the launch material for Ticketek.

The Work

In the exciting lead up the this renowned event, Fuse Agency has been working across a wide range of material for digital and traditional advertising. We were thrilled to be tasked with creating a  15 second TVC which was first aired at the Clipsal 500 in Adelaide in March.

Fuse Agency also created a diverse range of display banners and gif’s that have been used across paid advertising channels including AdWords and Facebook, as well as online media sites and other promotional material. These are designed to pop up across specified target audience’s internet browsers or relevant online pages.

The designers at Fuse Agency also created artwork for large scale outdoor assets including digital billboards, bus backs which are in the process of being printed onto buses in WA, and window vinyls that will grab the attention of all passers by .

Smaller but still important pieces of design work include a variety of print ads,  posters, flyers and a media backdrop.

All elements designed by Fuse Agency have created a strong campaign that raised awareness and generated a high number of ticket sales.

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