Brand Case Study: Coco Events Australia

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Brand Case Study: Coco Events Australia

By Samantha Brooks on 28 October, 2015

Coco Events Australia is a unique Event Management Business based in Brisbane, serving clients in South East Queensland, as well as interstate and overseas. From intimate workshops and product launches to elegant cocktail parties and gala dinners, Coco Events aims to deliver any event with creativity, style and grace.

Coco Events founder, Louise Winduss, came to Fuse Agency in June for help with her company branding. Formerly known as Coco Weddings and Events, Louise wanted to cater to a broader market, including corporate and professional functions as well as the smaller, intimate events that she was so well known for.

The result was a name change and a suite of collateral that breathed new life into the business. Changing the name to Coco Events Australia repositioned the company in the market as the go-to for any event, from small bespoke events to large corporate functions.

 

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Our design team worked hard on communicating the new branding concept with fresh visuals. The logo is pure, professional and glamorous, and was easily transferable across the other designs we created including business cards, email signatures, and social media images.

 

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Louise was thrilled with the result and had lovely words to say about the team: “Thank you for everything. It is so refreshing to work with creative, professional ladies like yourselves.”

 

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