Let’s cut to the chase – a functional and optimised website is a necessity in 2022. But, we can’t all be digital gurus! Here are Fuse’s top tips for the boxes your website should tick when getting started, in order to appease your consumers and drive conversions.

Speed

This comes as no surprise – consumers do not like to wait. A whopping 40% will wait no more than 3 seconds before abandoning a slow-loading website. A fast website is key to a positive consumer experience. Quick loading time can mean a stronger conversion rate and a lower bounce rate, which reflects greatly on your brand. Not only does site speed affect your consumer’s attitude, but it also has significant power over your search ranking.

With this in mind, it’s best to not overload your page with interactive elements and images if you’re utilising a basic site, as it may clog up your load time. At Fuse, website development and hosting optimisations are amongst our specialities! Be sure to reach out if site speed is slowing your business.

Easy to Navigate

It’s also vital that on your site, you are presenting information and products in a way that drives conversions. You want to guide the consumer through your website, not leave them stranded without a cause.

As such, it’s important to incorporate key structural elements, including a clear menu structure and calls to action wherever appropriate. An easily navigable website is not only a functional necessity, but is proven to drive results.

Allowing the goal for your consumers, whether it be a purchase or an enquiry, to be within arms reach allows for instant gratification – something that is craved incessantly in recent times. Prolonging the purchase experience will only contribute to further frustration, and will likely result in an increased bounce rate and cart abandonment.

Present Interesting Information

Finally, it’s important that you prove to your audience that you are a trusted and respected source. This means presenting unique information that consumers will engage with and respond to. Better yet, it will help boost your SEO.

Don’t shy away from uploading blog posts! Blogs are a great way to engage your audience with interesting content, whilst also demonstrating that you’re passionate, and knowledgeable, about your industry. Have fun with your content, and be sure to be creative!

In Summary…

Designing and developing a website can be a daunting task, and we don’t recommend it for the faint of heart! At Fuse, our team has years of invaluable experience that have allowed us to develop optimised and functional sites for clients around the world!

We hope these tips spark some inspiration, and perhaps lead you to reflect upon your current website design, and if it’s achieving what you need for your business to thrive.

If you need help getting your site optimised for results, don’t hesitate to reach out to our friendly team! Contact us at info@fuseagency.com.au or 3198 4890.