Aiming to launch a new brand with a very short-turn around, Harcourts PC approached Fuse for a rebrand and collateral project. We started by helping them with a name that would reflect their South Brisbane location, but that could also be used for expansion to other parts of the State down the track as required. Harcourts Property Centre was born, and we went on to create their logo, including variations for application across different mediums, as well as key collateral items required for launch including a glossy pre-listing booklet for their real estate agents. We later went on to design and build their new website – www.mypropertycentre.com.au